Bill Wagner is an experienced marketing professional and thought leader who is passionate about driving growth and creating great experiences for customers. He has a long track record of successfully generating leading strategy for businesses by applying cutting-edge best practices from the worlds of business, science, marketing and economics in a way that scales into all companies, both large and small. Bill has experience working with start-ups, mid-size, and Fortune Global 500 firms including ABB, Badger Meter, Direct Supply and ARI Network Services. His areas of expertise include: product portfolio management, strategic planning, corporate and competitive research, communications strategy, advertising, public relations, brand platform development, data science and e-business.
Bill is also the Past President of the Milwaukee Chapter of the American Marketing Association and is a sought-after speaker on the topics of digital disruption, business strategy and the impact of digital experiences on the customer journey. He has recently informed audiences as a featured presenter to the Equipment Dealers Association, American Marketing Association, Product Camp during Milwaukee StartUp Week, Milwaukee Product Brew, and the YPO Construction and Technology Networks.
Bill is responsible for strategic leadership of Penta’s software products portfolio by focusing on developing solutions that meet the unique needs of key stakeholders at labor-intensive specialty contracting firms across multiple markets.